Wireframing
Prototyping
Scope:
Usabilty Testing
Year:
User Research
During my coursework at Uprock, I took on a UX design project to redesign Bialetti's website. The goal was to enhance user experience and modernize the brand's online presence.
Skills:
2024
/ Overview
My objectives included enhancing user experience, reinforcing brand cohesion, increasing conversion rates, ensuring cross-device compatibility, and streamlining the development process.
/Enhance user engagement
To create an engaging and immersive online experience, I used visually striking hero banners and interactive elements to captivate users and encourage exploration of Bialetti's products and brand story.
/Elevate user experience
To elevate the overall user experience by incorporating modern design principles, I adopted a clean and minimalist design approach with a focus on user-centric layouts and intuitive interactions. Implementing micro-interactions for buttons and links, along with smooth page transitions, enhanced the website's usability and provided a more engaging experience.
/Highlight collaboration with Dolce & Gabbana
/ Align with brand identity:
To ensure that the redesigned website reflects Bialetti's rich heritage and brand values, I incorporated Bialetti's brand colors, typography, and imagery consistently throughout the website to reinforce brand identity.
To showcase Bialetti's collaboration with Dolce & Gabbana, I devoted a special block on the website to highlight the exclusive collaboration between Bialetti and Dolce & Gabbana. Using eye-catching visuals, engaging storytelling, and interactive elements, I showcased the limited-edition moka pots and accessories created through this partnership.
/Insights
Completing the Bialetti website redesign project provided valuable insights into user-centric design, brand collaboration impact, and responsive design importance. A well-curated content strategy and feedback-driven iterative design proved crucial for engagement and continuous improvement, emphasizing the importance of user feedback and data-driven decision-making in refining the website
Movie Ticket Booking App
February, 2023
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Designed &
Developed by
Aiza
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© 2024